Corporate Social Responsibility

Corporate social responsibility is understood as an organizational philosophy that helps the organization to find special activities and admit it to reduce the social impact in the smooth business operation in the firm. The practice and study of the social responsibility can be terraced back to the decade of the 1950s. Now the theory regarding the social responsibility use and practice has helped the business organization for the positive business growth along with the strong brand values. The main motto for practicing corporate social responsibility by the firms is for the betterment of the society due to the organizational activities. Besides, it helps to create great impact on the brand value and the brand reputation of the company. CSR helps to foster the internal and external business environment. The basic components of the corporate social responsibility pay high value for the organizational involvement in the local communities activities including corporate philanthropy. To...

Comparative Analysis

CRITICAL EVALUATION OF THE CURRENT CORPORATE STRATEGY Corporate strategy is defined as the scope and direction of a corporation focusing on the company’s mission and core values. The corporate stagey under helps to facilitate in achieving the overall goal of the company. It provides the clear direction to meet the expectations of the stakeholders and enhancing shareholders value. In general, there are three types of the corporate strategy they are: growth, stability, and renewal strategies. Growth strategy is the strategy that enhances the market expansion and product differentiation. The growth strategy is implemented either through the current businesses or through the new businesses. The application of the growth strategy helps to increase the revenue in the new marketplace or excel in the current marketplace through the product expansion. A stability strategy is strategy that does not bring any changes in the business current operations. It does not bring any changes in the products...

Analysis of financial performance

The financial performances of the company are analyzed to determine the financial position of the business. The financial performances are measured with the help of the various financial ratios.  Although, the financial ratio calculation depends on the different factors as one type of business varies significantly with the other types of the business. Therefore, financial ratios are also under criticisms. The financial performance determines how well a business can use assets through primary mode of business and produce revenues. The financial ratios are used as one of the best tool to determine the financial position of the business. The basic forms of the financial ratio are: profitability sustainability ratios, operational efficiency ratios, liquidity ratios, and leverage ratios. The ratios used help to provide the current financial performance of the business.  The reliable results of the financial ratio helps...

Competitive Business Environment

A competitive business environment is the dynamic outward system in which a business contests and operates. The competitive business is high in the context where there are numerous sellers of an alike product or services. Since, abundant number of airline companies are profound in UK so, competitive business environment is highly prevalent. There are multiple choices present for people to choose between airline services. Therefore, both Easy Jet and Ryanair Ltd are delivering their services in a highly competitive business environment. The internal and external environmental factors pose serious threat on the airline industry. The competitive business environment is determined on the basis of the market size, scope of competitive rivalry, customers, technology and innovation, product differentiation, and economies of scale. The drivers for change are the internal and external business environment. Specially, the drivers for change are rivalry among airline services provider, potential...