Corporate Social Responsibility Roles in Tourism Industry

Tourism industry holds the greater economic activity sin any nation and is a great way of the revenue collection for the both the business companies and the company. Tourism is not only working for the purpose of customer service and money making, but it has become the great source of the employment for the greater population of the world. Moreover, tourism is understood as the great source of revenue collection. Tourism creates both the positive and negative impact on the environment. So, the corporate social responsibility has the great role in the tourism industry. A green environment is the great tourism promoting sources. Tourism industry with the help of the environmental resources makes the great business. But money-making without bearing corporate social responsibility is not fair. Along with the globalization of the business market, the increment in the consumption of the natural resources the world has started facing the challenge of global warming. Performing the corporate social responsibility by the company helps in the protection of the environment and the natural resources. Corporate social responsibility is not only the responsibility of following the rules, regulation and the business ethic. Rather it is a strong process of performing positive activities to the people and the society. It helps to earn the long-term business sustainability of the business companies by addressing the consumer’s needs, societal needs and the positive effects of the organization on the environment. The corporate social responsibility roles of the TUI Travel PLC has helped to address the needs and interest of the larger numbers of the customers. Social responsibility of the company and the adaptation of the green initiatives program by the company helps to balance the firms and societal relationship throughout the high business competition. Similarly, the corporate social responsibility performed by the TUI Travel PLC has helped the company a lot of holding the positive relationship and trust with its customers. It helps for increasing the number of the loyal customers of the company that directly helps the business growth of the company. Hence, the role of the corporate social responsibility performed by the TUI Travel PLC has the great impact on the brand value and the great business earning of the company.