The wants, and the demand of the people are
increasing day by day. There is the
changing pattern in the global market and the increasing in the competition and
the uncertain demand of the consumer, the manufacturing company has to come
along the innovative and the effective market strategy. Such kinds of the ideas
help in the attracting the larger numbers
of the consumers and also enhances the competitive advantage in the marketplace. The future of the marketing
company is led by the use of the
technology, social and the economic challenges and their effect on the business
market is also the important factor.
The study of this article is
based on the journal article of “Alibaba goes public”, published by
Havard Business School. The study
accounts the online marketing company of the People’s Republic of China.
Alibaba.com was established by Main early 1999 in the small city of Shanghai.
The company was run in the linked with
the small and the medium-sized Chinese
manufacturers and the international buyers. In 2002,
the company had the nominal profit. The company
is then expanded by having a close
discussion and working out on the users’ suggestions, trade and free
communication between the buyers and the sellers. The company was also
established in the various forms making the supply for the consumers easy and
convenient. Taobao and Tmall are some
other online shopping store made by the founder.
The company has undergone lots of the test situation for its success. The topic of the article of very relevant to the
content of the article. The content shows the struggle of the team in providing the proper and the international quality goods in low price. The
articles emphasize on the trust essential
between the buyer and the seller. The risk in the online market is also highlighted in the text.
The article also has shown the corporate governance of the
company. The CEO has tried to list his organization
in the various exchange stock. His effort of listing his company on the Hong Kong Stock Exchange and the New-York Stock Exchange
has been clearly showing. Therefore, it
can be concluded that the topic and literature are the perfect complements to the one another. In the initial
phase of collaborating with the Hong Kong Stock Exchange, Alibaba had to face
the hurdles.
The Hong Kong stock
rejected to provide the company the two classes stock. One of the stock was for
the management, which was per regarding the voting rights per dollars of
equity. The other was of the dual class share is not structure listed on the Honk Kong Stock Exchange. In additions,
the Honk Kong Stock Exchange contained the one-quarter
of the China-based company. The company is not listed on
the Shanghai Stock Exchange, which was the China-based
company. This particular movement restricted the company’s limitations in
trading, timing, limitations in the speed in the exchange the capital and
restricting the other exchanges.
Alibaba’s chairperson Ma
then disclosed that he had twenty-eight partners. The executive vice-chairman
was quite sure that the partnership policy and the structure of the company
would remain unchanged. The retaining of the composition of the board members
would preserve the company’s culture. It would also allow the company to make
the long-term opportunities and boost the
short term profit.
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