Corporate
social responsibility is understood as an
organizational philosophy that helps the organization to find special activities
and admit it to reduce the social impact in the smooth business operation in
the firm. The practice and study of the social responsibility can be terraced back to the decade of the 1950s. Now the theory regarding the social
responsibility use and practice has helped the business organization for the
positive business growth along with the strong brand values. The main motto for
practicing corporate social responsibility by the firms is for the betterment
of the society due to the organizational activities. Besides, it helps to
create great impact on the brand value
and the brand reputation of the company. CSR helps to foster the internal and
external business environment. The basic components of the corporate social
responsibility pay high value for the organizational involvement
in the local communities activities including corporate philanthropy. To gain
the competitive business advantage the customer must focus on the customer
service, customer loyalty, increase the customers repurchasing intentions and
behaviors, their interest to pay the
prices for the company. Thus, the corporate social responsibility plays an
influential role in earning the loyal
customer to the company through its great influential power. Customers always keeps an eye on the
organizational activities, and the
practice of corporate social responsibility in the firm is the great way to
attract the customers. People are willing to support for that organization that supports for the
peoples, societies and the environmental protect. In this sense, we can identify that corporate social
responsibility and the brand value of the organization are dependent on each other. It has become difficult to
increase the brand image of the company without performing the duties towards
the people and the society of where the company is existing. CSR has become the
best attempt for the management of the marketing strategy of the company that
is most essential factor for the business
growth in the competitive global business market. The business company should
never undermine that the customer are the valuable assets for the organization
and the CSR helps to influence both the people and the society. Customer’s
desires about company performing its social responsibility rather than only
making the business profit. Positive relation management is the great attempt
through the functioning of corporate social responsibility. Internal or the
external stakeholders for the company has the great expectation regarding the
corporate social responsibility of the company. Therefore, the business company
that fulfills its customer’s expectation are successful for earning the great
brand value of the company.
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