Rationale for the Study,Aims and Objectives

Since many people are inclined towards the fitness sector in this modern world it would be a good idea to study about the health clubs. Many people are getting health conscious. The lifestyle back in the years was different as compared to now. There was a lot of involvement in physical work rather than the mental one. Today that scenario has changed and people are involved more in mental work. Most difficult task can be completed by the simple machines which out any use of physical energy. So shed out the extra weight and to keep a healthy body more people are attracted towards joining the gym or health clubs.

The study will helps us to get the inside story of the health clubs. It will also give us the idea of how much people are interested in joining the clubs, what they like most about the clubs and the reasons why clubs are lacking behind. This will help the management and people regarding the health equipment and training that are used in the clubs.

Studies showed only 40% of people in American believed that doctors thought they should exercise twice a week. Even though health club and fitness regime is important for good and healthy life, still many people don’t understand that working out is essential in their life. This research will help the people understand the importance of health club in their life. The establishment of the concept health club is novel thought in itself. Many family don’t support their members to take fitness in their day to day life. They don’t even consider it important to do so.

This research will provide the guide to people who are interested in establishing the business related to health club. This will provide them the guide. It will also be useful when the person who has limited budget in the business for investment purpose.

Business plan for the health club is the least topic that is discussed about. Many would not have the ideas what should be done for the development of this kind of business. Many had faced losses in the past due to lack of proper research and planning. This kind of work will provide them the guidance in establishing business plan.

Aims and Objectives

The goals and objectives that are used should be able to provide the project plan a certain direction. This will also provide the company plan a certain direction. The aims of the plan will help to provide clear indication of the important aspects of the plan.

Similarly, the objectives will help the business plan to set a benchmark to be achieved by the business. The business should make sound goals so that the company will be able to satisfy all of them within the time frame without any confusion.