Corporate
communication
Business information is one of important part in the
organization. Business information has
an important role in making strategy and taking decision of the organization.
Corporate communication is regarded as one of the important tool of
organization that helps to manage both internal and external communication.
Organization has to attain different kind of goal. To meet the goal
organization should be able to manage both internal and external communication.
The external communication mainly includes communication with the people
outside the organization. Corporate communication usually have four form, they
are internal communication, media communication, crisis communication, customer
communication and media communication.
The internal
communication includes communication passed between employee and stakeholders
of the organization. In business organization it is very important to
communicate with employee and stakeholders. Communication helps to make them
more dedicated to the organization.
Crisis communications are useful to make decision during the emergency. These
types of communication should be passed on as far as possible. It should be
relayed more effectively and as fast as possible. The awareness and
responsibility of the organization is reflected in this type of communication.
Media communication includes all type of promotional activities of the
organization. It is necessary to attract the customers. Media are the best
means of promotion for the organization. It helps in the establishment of brand
of the organization and to keep the customer updated about the organization.
Consumer communication includes all types of communication with the customers.
This type of communication includes offering the customers different types of
scheme that can be beneficial to the organization. Consumer communication also includes
complaints made by the customers. For each and every organization corporate
communication is extremely important. It is effective and wide approach for the
management of information both internally and externally. With the help of
corporate communication the objective of the organization will easily be
fulfilled.
Issue in
relation to the use of business information
External
corporate communication
United Kingdom’s largest delivered wholesaler Palmer and
Harvey plc is sixth biggest private company. Being one of the largest retailers
in the UK, the Company performs different types of wholesaling activities.
There are four business platforms of the company, they are: multiple retail,
distribution, wholesale and retail. To communicate externally the company
performs different types of activities. The company collects the information
from different source. The source usually includes the competitors, customers
and the government.
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