Completive factor in retail environment
Retailers have very important role
in sales and servicing. Retailers help to maximize the business and also help
to determine the profit of the organization. The taste and the preference of
the business organization can be known through the retailers. To know the needs
and demands of the customer is the main responsibility of the retailer. Retailer
can also be known as the middleman who stays in between the business
organization and the customer. The retailers should always be aware about the
demand of the customer. The retail industry can be influenced by different kind
of government policy. The retailer should be well known to every taste of
people and should insist people to change their choice if in case they find it
bad. Retailers should be able to make things easy for the customer. The
retailer should always look for the long term profit and pay all the dues, tax
of the government ever time. There should always be fixed marked price, selling
price and discount rates in a correct order.
STEMCOR- steel Marketing
Corporation is the company based in London, United Kingdom. The company has 145
business units in 45 different countries of the world. The company is the largest steel trader of
the world and is the third largest private company of United Kingdom. The
company does not own any of the steel but it supplies the steel to the market
by buying the steel from the producers. The companies have provided employment
to more than two thousand people all over. Excellent marketing strategy and
good internal management have provided the company the best opportunity to stay
ahead in the competitive market.
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